BGx.BG медийна храна

DZHADZHA presents:

An exhibition by Dirk Paesmans
16 July – 30 August 2021
Opening: 16 July at 7pm EET
Location: 40 Otets Paisii St., Plovdiv

BGx.BG медийна храна by Dirk Paesmans can only be seen on the router of gallery Gallery at 40 Otets Paisii St. in Plovdiv (Bulgaria).

After the very successful show in Sofia, BGx.BG медийна храна by the net art pioneer Dirk Paesmans will be presented in Plovdiv as part of the DZHADZHA programme.

BGx.BG медийна храна is a nostalgic work. In many ways, it is about the internet as it was intended.

In the early days of the internet, only a few generic top-level domains such as .com, .net, and .org existed. The internet was a place of promise, a place where anyone could meet everyone, where your contacts were not “friends nearby” but rather, people with shared interests, far away.

Using the internet was about exploring, making exciting new contacts and learning about new cultures, new languages, new vantage points.

Then, in the mid-1980s, country code top-level domains (ccTLD) were created, and with it, as Dirk Paesmans says, “it was as if the real world entered the internet”.

Years later, in response, Paesmans and Joan Heemskerk, known as artist collective JODI, created the Wrongbrowser, a series of web browsers, which stubbornly loaded web pages each from a single, different country code top-level domain. One browser only loaded Korean web pages, while another would load only pages from German domains.

BGx.BG медийна храна is part of a series of new works by Paesmans, where each work is dedicated to one country or region, or juxtaposes two different countries. In this series, Paesmans attempts to re-find this original approach of discovery to the internet.

In BGx.BG медийна храна, Paesmans combines elements from Bulgarian online supermarkets and electronics retailers, juxtaposing what have become basic necessities of life. Paesmans’ exploration of these sites weaves together the visual and typographical language of Bulgarian websites, with their underlying technological structure.

BGx.BG медийна храна also includes a layer of text, ranging from an endless series of advertisement tracking tags and cookies to fragments from a 2018 article in a Bulgarian business publication about IBM’s Project Debater, in which, in the reading of the publication, an AI squares off against, and almost beats, human debaters.

BGx.BG медийна храна was created specifically for the exhibition at gallery Gallery.

Dirk Paesmans is an artist who lives and works in Dordrecht, the Netherlands. He studied under Nam June Paik at the Staatliche Kunstakademie Düsseldorf before attending CADRE, the electronic arts laboratory at San Jose State University in California. Dirk started his career as a video artist, and has worked since 1995 with Joan Heemskerk as the artist collective JODI, known for their pioneering net-based artworks.

DZHADZHA is a collaboration between Open Arts Foundation, gallery Gallery, and Sariev Gallery, in which we explore how contemporary electronic and digital art is created, sold, collected and preserved.

How to connect:

Start by going to the address 40 Otets Paisii St. in Plovdiv
Once there, find the QR code at our entrance. Scanning the QR code with the camera of your phone or tablet will connect your device to our WiFi network.

You can also connect to our network manually:

  • Open Settings and then WiFi on your mobile device.
  • Find the network named and connect to it. This is an open network, you do not need a password.

Once you are connected, a “Welcome” screen should appear. Click the link that says “Enter the exhibition”. If this screen does not appear, you can open your browser and go to to see the exhibition.